This year, Sunny Hill have shaken things up in K-Pop by releasing unconventional music – at least as far as Korean pop is concerned – and they’ve garnered a new following by doing so. Sunny Hill is a talented group and they’re in the hands of creative people who understand the purpose of a concept, in that a concept not only melds visuals with music, but is designed to evoke a powerful response from their audience.
Their creativity really blossoms with “Pray”, a dark song driven by a simple piano line and acoustic guitar. It begins unraveling as the song progresses, then pulls back in instances of high tension, delivering an effect akin to that of waves breaking underneath the cold moonlight.
Vocally, Jubi, Seung Ah, and Kota match that exact sorrowful feeling with a set of melodic whispers. I find their restrained singing very compelling in this context, as it binds this song into a minimalistic “straightjacket”, so to speak. “Pray” is full of dark emotions that are restrained in a beautifully artistic manner, and their chilling music video further elevated the song’s haunting charm.
Sunny Hill have definitely turned a new leaf with this artistic direction, and the icy touch of “Pray” is helping them express a different set of emotions than they did through “Midnight Circus”.
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